Gen Z are well on their way to becoming the most powerful consumer demographic as they reach working age.
The Youth Trends Report by our sister company, Voxburner, uncovers valuable current and future trends to inform successful marketing strategies that will help you to maximise your brand’s relationship with Gen Z.
Download the report to learn about emerging trends within lifestyle, innovation and content, such as:
- FOMO vs. JOMO: Why young people are taking a break from technology
- Healthy body, healthy mind: The rise of gym culture, mindfulness and healthy eating
- Generation Sensible: Our surprising stats reveal a risk-averse generation
- Private lives: How data security scandals impact young consumers’ brand loyalty
You’ll also discover the results of our annual Youth 100 poll, and hear from Student Beans about the student marketing techniques that are most effective for our brand partners.
