Each quarter, we analyse the performance of leading brands in 10 of the sectors most important to Gen Z consumers, from Tech to Travel, Fashion to Food and Drink, Entertainment and more.
Generation Z accounts for an estimated 32% of the global population and, as a demographic with significant spending power, winning them over is key to futureproofing your brand.
Our free Youth Brand Affinity Tracker measures a range of metrics such as recognition, engagement and loyalty. This will help you to:
- Understand how Gen Z perceive your brand currently
- Monitor shifts in brand sentiment and react quickly to address them
- Compare how you stack up against the competition in key areas
