We know, summer’s barely over and yet here we are looking towards the festive season. But in the world of Gen Z, they’re constantly looking into the future. Already, searches for ‘Christmas nails’, ‘Christmas decor ideas’, and ‘warm Christmas’ are on the rise over on Pinterest, whilst throwbacks from the 2022 festive season are appearing on TikTok.
In this guide, we’ll be looking at the rising cost of living, discussing students’ shopping habits, and sharing some of the best festive campaigns from 2022 to provide you with some inspiration.
Packed full of actionable takeaways and exclusive insights, this guide will help affiliate marketers understand what students really want from the 2023 festive season and how to supercharge those marketing strategies.
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