When figuring out your Gen Z strategy, it can be difficult to know where to start. We’d recommend starting with the numbers – and we’ve collated them all into one handy visual guide for you to peruse.
Whether you’re looking to size up the Gen Z student market, or understand better how your brand fits into their annual spend, this guide will enrich your view of the most exciting young demographic in the world today. Get to grips with Gen Z – and find out what their income and spending habits look like as they approach financial independence as students.
Access the visual guide