In 2019, we conducted a survey of brand marketers targeting the UK youth market to uncover the most effective student marketing strategies in use today. The project revealed some striking results. We were shocked by how few brands actually have a student strategy at all, considering the value and influence of the demographic, and the number of brands who had failed to factor the most successful form of student marketing into their strategy.
As we look to Freshers season, the most important time of year in the student marketing calendar, this mini-report will arm you with the insights you need to capitalise on this crucial moment in a student’s university experience.
- We share the experiences and learnings of successful marketers.
- Take away top tips on what every brand interested in targeting the student audience can do to boost brand engagement and student sales.