Self-care is high on Gen Z’s agendas – and the pandemic has bumped it even further up their priority lists. Health, beauty and fitness closely align with self-care, and student spending across these categories is expected to increase as students get their largest loan payment of the year in advance of the summer months.
Discover how Gen Z will approach shopping across health, beauty and fitness – and ensure your strategy and messaging reflects students’ needs in order to win their custom now and for years to come.
