Fashion is students’ biggest discretionary spending category, and with UK students spending an estimated £360 million with their favourite fashion, shoes and accessories labels across the summer months, they’re a demographic who should not be overlooked.
Our guide to Gen Z’s summer spending across fashion reveals:
- How summer break is shaping up – and the potential impact of COVID-19 on students’ plans
- The influence of social media on fashion purchases
- Expectations of fashion brands
- How you can increase your brand’s share of students’ summer spend
