Summer Spending: Fashion

Fashion is students’ biggest discretionary spending category, and with UK students spending an estimated £360 million with their favourite fashion, shoes and accessories labels across the summer months, they’re a demographic who should not be overlooked.

Our guide to Gen Z’s summer spending across fashion reveals:

  • How summer break is shaping up – and the potential impact of COVID-19 on students’ plans
  • The influence of social media on fashion purchases
  • Expectations of fashion brands
  • How you can increase your brand’s share of students’ summer spend

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