Fashion is students’ biggest discretionary spending category, and with UK students spending an estimated £360 million with their favourite fashion, shoes and accessories labels across the summer months, they’re a demographic who should not be overlooked.
Our guide to Gen Z’s summer spending across fashion reveals:
How summer break is shaping up – and the potential impact of COVID-19 on students’ plans
The influence of social media on fashion purchases
Expectations of fashion brands
How you can increase your brand’s share of students’ summer spend
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