Our research has shown that 8% of students’ summer loan drop is spent on entertainment. This translates to a huge £240 million that will be spent by Gen Z student consumers post-April Loan Drop. Is your entertainment brand currently getting the cut through with this audience? Could you do more to boost your share of students’ wallets?
Discover how summer break is shaping up, the impact COVID-19 could have on students’ plans, and what they want to see more of from the entertainment sector.