Brands across all sectors are recognising the value of the student market and implementing strategies to grow their student sales. There are over 2 million people currently in higher education (undergraduate or above) in the UK and another 2.2 million in further education colleges. The student market is not only large but valuable.
As this report will reveal, students receive income from a variety of sources and spend regularly on both everyday items such as groceries and travel and treats such as fashion and going out. Here at Student Beans, every week brands come to us asking for our latest insights on students and their shopping and spending habits.
For this report, we surveyed over 550 UK-based students aged 16-22, and ran a focus group with university students in London. Download it now to hear their views on everything from online shopping and social media to travel and eating out.