Spring break myths vs truths

Did you know 73% of Gen Z students think the media representation of spring break is inaccurate?

If you’re looking to engage with Gen Zs this spring break (which, by the way, you should be!) we’ve broken down some of the top myths and truths of this key retail period based on our Gen Z research – to help you align your messaging accordingly. 

Uncover the myths and truths around: 

• Gen Z spending during spring break 
• The activities they’ll be enjoying during their time off
• How students are feeling about spring break 2022