New Year, New Habits Guide for Tech brands

Tech is a dominant feature in Gen Z’s lives all year round. But even digital natives couldn’t have anticipated how important connective technology would become in the time of COVID-19. As young people look to a fresh start for 2021, their priorities are changing. Tech brands need to stay abreast of emerging trends and account for these in their marketing to continue winning Gen Z’s custom. 

Guide highlights include:

• Connectivity is a big driver for young consumers – but so too is escapism. 
• Factor into students’ new year’s resolutions by offering affordable upgrades on wearable tech, fitness trackers and headphones. 
• Laptops and smartphones will always be important – but 2021 will be a huge year for software, hardware and extensions, too.