New Year, New Habits Guide for Nutrition brands

When it comes to Gen Z’s nutrition habits, there are lots of myths to unpack. Are they really all vegan? Is this the generation that’s turned its back on fast food? Where do supplements and vitamins fit into the picture? Time to find out what’s cooking – and what’s off the menu – to help your brand whip up a healthy 2021 marketing strategy.

You’ll learn:

• Desire vs Reality: Do Gen Z follow up with healthy desires?
• Supplements: As interest in exercise climbs, where do Gen Z look to ensure they’re hitting their macro and micronutrients? 
• January food and drink challenges: on or off the cards for 2021?