New Year, New Habits Guide for Fitness brands

The fitness sector has had to work harder than most to evolve in 2020. Luckily, there’s a whole generation of health-conscious consumers ready to take their fitness goals to the next level. Discover what fitness looks like for Gen Z during 2021.

As Gen Z commit to healthy habits for the new year, it’s time for your brand to reflect and review if you can better support a generation with spending power that may surprise you. Think dedicated student programs, boosted discounts and media campaigns!