New Year, New Habits Guide for Fitness brands

The fitness sector has had to work harder than most to evolve in 2020. Luckily, there’s a whole generation of health-conscious consumers ready to take their fitness goals to the next level. Discover what fitness looks like for Gen Z during 2021.

As Gen Z commit to healthy habits for the new year, it’s time for your brand to reflect and review if you can better support a generation with spending power that may surprise you. Think dedicated student programs, boosted discounts and media campaigns!

Please complete your details below to access the guide

By submitting your details, you agree to opt in to receiving the latest youth insights via our weekly newsletter. You can, of course, unsubscribe at any time. For more information, view our privacy policy.