New Year, New Habits Guide for Athleisure & Loungewear brands

The merging of sportswear with fashion happened just as Gen Z inherited their spending power, so it comes as no surprise that they are one of the most valuable demographics for athleisure brands. Loungewear, too, has taken on a whole new significance this past year, as young people pivot towards comfortable yet stylish clothing suitable for lockdown life. This once-niche fashion trend has grown into a global industry, and as we enter 2021 it shows no sign of slowing down.

Get to grips with what Gen Z want to see from your brand and use these insights to enhance your 2021 strategy. You’ll discover:

• Gen Z’s athleisure priorities – from vintage sportswear to practical workout gear
• The ranges that you should build your primary marketing campaigns around
• Influencer no-nos – certain idealized images of how athleisure consumers should look simply won’t fly anymore