How To Use Digital Marketing To Grab Gen Z’s Attention in 2024

Digital Marketing is one of the most effective ways of engaging Gen Z, but faced with an oversaturated market and navigating the ever-shortening attention spans of young consumers, how can your brand stand out from the crowd and grab their attention? In this video guide, we share what Gen Z uses social media for, ask what influences their spending habits and look at the importance of a strong social media strategy. 

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