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An Inside Look at Generation TikTok

TikTok has disrupted how an entire generation entertains itself, connects with each other and shops. With 1.2 billion monthly users worldwide (and growing), the platform has taken control of what we used to refer to as just Gen Z.

It’s an exciting time for many marketers, as TikTok is a fresh, new way to engage with a notoriously difficult-to-reach audience. An effective TikTok strategy requires you to understand what the platform does and what its users expect.

The short guide, created in partnership with AdWeek, features a range of stats and advice to help you create a scroll-stopping strategy, including:

  • #TikTokMadeMeBuyIt: Our first-hand research found that 55% of TikTok users have actually made a purchase after seeing a brand or product on the platform.
  • Brand success: How early adopters like e.l.f. cosmetics and Gymshark have leveraged hashtags and creators to make content that goes viral.
  • Make em’ laugh: Generation TikTok likes a light-hearted approach, but how do you tap into this without abandoning your brand values?

With the platform’s influence strengthening, make sure you’re prepared for the rise of TikTok by downloading the guide today.

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