Gen Z or Generation Green?

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This report explores the sustainability of ecommerce, looks at what steps Gen Z are taking to become more planet-friendly and asks the ultimate question: Are Gen Z as sustainable as we think they are?

In each chapter, you’ll find the results of our survey of over 1000 16-24s from across the UK, accompanied with commentary from our youth and expert contributors. You’ll also find advice on what each chapter means for brands and examples to inspire your future campaigns.

This report is complementary for friends of Student Beans.