Gen Z or Gen Green? Sustainability, Marketing and Gen Z

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In this snapshot, we’ll be focusing on sustainability, one of the key priorities for this generation. Gen Zers are hugely engaged with this topic, but there’s a great amount of skepticism from them when it comes to brands and greenwashing; it’s up to you to make authentic changes and provide the relevant information to back up your decisions.

This is a must read snapshot for any youth marketer wanting to connect with this generation, make positive difference in their lives, and convert that engagement into spending.

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