Gen Z Dating Trends – US

When marketing to Gen Zs, it’s important to look at the full picture – and our guide, Gen Z and Dating, equips you to do just that. With up-to-date insights taken from our Sex, Dating and Relationships survey, this is your chance to understand how 16-25-year-olds are really approaching the dating scene. A must for any brands strategizing for Valentines Day 2022, it’s packed with everything you need to understand the relationship between how Gen Zs date and how they spend.

• Explore Gen Zs attitudes to dating and relationships across four groundbreaking sections: Dating and Digital Natives, Is Chivalry Dead?, Sex and Spending, and Galentine’s is the new Valentine’s.
• Hear from two brands that are making waves among young consumers as they figure out how their spending power can be harnessed within their dating lives.
• Deliver a showstopping Valentine’s Day campaign with a little help from our exclusive Valentine’s Day campaign planner.