With the oldest members of Gen Z now aged 16-24, we’re starting to notice patterns and trends in this demographic’s approach to dating. Like they are in most other areas of life, Gen Zs are redefining how they view relationships.
Covering up-to-date insights into how young people date, their romance-related purchases and their attitudes to sex and spending, our Gen Z and Dating Guide is a must-read for any brand working within the events, gifting or adult industries.
- Get up-to-date insights from Student Beans’ annual survey, exploring everything from how young people date to how this affects their spending.
- Plan ahead for Valentines’ Day with key insights and tips on how Gen Zs approach this day – and their attitudes to things like Galentine’s and self-gifting.
- Channel our insights into a showstopping Valentines’ Day campaign – and organise your thoughts with our brand-new Valentines Day Campaign Planner, included with this guide.