So you want to launch a marketing campaign for the Gen Z audience? Great! As you’ll most likely know, any marketing campaign requires more planning than inspiration. It’s no different if you’re looking to execute a Gen Z marketing campaign. That’s where our Gen Z Campaign Planner comes in handy. It features:
- Key dates in the student calendar – build these into your strategy
- An insights health check – shape your campaign with the latest insights in mind
- A staged campaign checklist – document your goals, key messages and the Gen Z values your campaign aligns with, and build your campaign out against each channel
