Festive Marketing to Students: Cheat Sheet
With changing Gen Z consumer habits, drivers and demands, it’s essential for brands like yours to understand how to effectively connect with students in 2022 to achieve success in your festive shopping campaign.
We’ve explored the emerging Gen Z trends that every marketer should be aware of – from changing shopping behaviours, where students get their festive inspiration and affordability in the wake of a cost-of-living crisis.
This Student Beans festive student marketing cheat sheet gives you a quick-read snapshot of the key tactics that will help your brand to achieve student marketing success this holiday season.
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