Festive Guide 2020

Packed with insights and guidance for reaching students in the UK, US or Australia, the Festive Guide is your toolkit to reaching students across the world as they navigate gift-buying, self-care and more this festive period. We delve into the key differences between festive celebrations in these three territories – and explore case studies from the brands that Gen Z were adding to their wishlists last year.

You will:

  • Understand how Gen Z will adapt to COVID-19 this festive season, how they’ll spend the holidays differently this year, and how they’ll be spending differently.
  • Find out why young consumers buy gifts. We take a deep dive into three key territories, exploring the cultural and religious events that motivate student spending.
  • Let the numbers do the talking. Using our insights, we’ve pinpointed the whats, whens and hows of student spending during the festive period.

Update your festive marketing strategy for a new year – and a new generation. Download the Festive Guide 2020 today.

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