Packed with insights and guidance for reaching students in the UK, US or Australia, the Festive Guide is your toolkit to reaching students across the world as they navigate gift-buying, self-care and more this festive period. We delve into the key differences between festive celebrations in these three territories – and explore case studies from the brands that Gen Z were adding to their wishlists last year.
- Understand how Gen Z will adapt to COVID-19 this festive season, how they’ll spend the holidays differently this year, and how they’ll be spending differently.
- Find out why young consumers buy gifts. We take a deep dive into three key territories, exploring the cultural and religious events that motivate student spending.
- Let the numbers do the talking. Using our insights, we’ve pinpointed the whats, whens and hows of student spending during the festive period.
Update your festive marketing strategy for a new year – and a new generation. Download the Festive Guide 2020 today.