Embracing the Phygital: How marketers can earn Gen Z’s attention in an omnichannel world

As digital natives, Gen Zs are able to seamlessly blend the digital world with the physical world – and so can you. In partnership with Marketing Dive, our latest collaborative guide focuses in on the post-pandemic omnichannel world that we live in – exploring how brands can grab the attention of the next generation by combining the URL with IRL.

Featuring commentary from Student Beans’ Chief Revenue Officer, Mark Walker, founder of marketing firm Creative Cadence, Alexsandra Sukhoy, youth marketing expert, Jeff Fromm, and Domino’s Customer Acquisition Manager, Kathy Connolly-Livings, this comprehensive playbook is your gateway to success with Gen Z. Get ready to absorb an abundance of marketing tips and key Gen Z insights that will help your brand embrace the phygital. 

What to expect: 

  • On-campus marketing. With students heading back to college, marketers have the chance to position themselves in the middle of the on-campus buzz to make a real impression on students. 
  • Student loyalty programs. Understand how discounts can play a valuable role in building brand loyalty with financially-savvy Gen Z students. 
  • Gamification. Get up to speed with gamification and why it is a winning method to reach the next generation.
  • Social media. There’s no question that social media is where you can find Gen Z – find out how your brand can stand out from the crowd. 

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