Looking to take the global Gen Z audience by storm? Papier knows all about that. The UK-based stationery brand took their student discount programme to the next level, establishing themselves as a go-to stationery brand for students across key territories.
This success story explores how their partnership with Student Beans helped to convey their brand to the US audience, and boost engagement with students in the UK. Learn how:
- Student Beans and Papier worked together to propel the brand to new heights across two key territories.
- Papier utilized key events in the student calendar like Freshers and Back to School to boost their engagement with young consumers.
- Papier were able to generate 4,000 codes in the US in just one month.