At Student Beans, we’ve worked with a vast spectrum of brands, introducing them to our student network and converting students into lifelong customers. We know that every brand – like every student – is different.
Perhaps like & Other Stories, you’re looking to build awareness during Freshers to keep students coming back all year round. Or maybe your brand is well known among Millennials, and – like Lookfantastic – you’ve set your sights on a whole new generation. You could be seeking to become the go-to student brand within your sector, just as EE was when they launched their program with Student Beans back in 2019. Or, like Alton Towers & Thorpe Park, you might be a brand that students have grown up with – and now you face the challenge of convincing them to spend their own money with you.
Within this pack, you’ll find examples of our success stories. They’re all quite different – we believe there is no one-size-fits-all approach to engaging with Gen Z. But they all started in the same way – with a conversation.