Brand Partner Case Study: Lounge Underwear

What does it take to be a Gen Z go-to? Lounge Underwear has certainly figured it out. The lingerie ecommerce brand quickly rose to worldwide status, establishing itself as a staple for young consumers.

Students were a huge part of Lounge’s international expansion – and this success story delves a little deeper into how their Student Beans partnership helped to propel them to new heights. Learn how:

  • Student Beans and Lounge Underwear worked together to put Lounge on the map for Gen Z students across three key territories. 
  • Lounge’s verification and media campaign was supported by a dedicated Student Beans account manager, who acted as an extension of Lounge’s team. 
  • Lounge ultimately saw a revenue uplift as high as 195%.

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12 Days of Insights

Unlock your Gen Z strategy for 2022