Brand Partner Case Study: Houston Astros

The Houston Astros are an American professional baseball team. They partnered with Student Beans as they wanted to increase their brand affinity and appeal to the student demographic.

By offering a market leading discount to student consumers – and running targeted media campaigns during strategic time periods – they saw an uplift in MoM revenue by 229%. Checkout the other successes of the partnership in this quick fire case study.

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Gen Z and the Future of Ecommerce

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