Brand Partner Case Study: Houston Astros

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The Houston Astros are an American professional baseball team. They partnered with Student Beans as they wanted to increase their brand affinity and appeal to the student demographic.

By offering a market leading discount to student consumers – and running targeted media campaigns during strategic time periods – they saw an uplift in MoM revenue by 229%. Checkout the other successes of the partnership in this quick fire case study.

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