Buyer personas are detailed descriptions of an ideal customer within your target market. The personas will typically be based upon market research to create a series of semi-fictional profiles highlighting key characteristics of a person who will (hopefully!) be buying your products.
Ensure your content marketing is perfectly aligned with Gen Z’s needs by creating a handful of buyer personas! We’ve created this free template with an example to help you get started…
Want some extra help supercharging your Gen Z content marketing strategy? Don’t forget to check out our free guide: 5 Steps to Optimize your Gen Z Content Marketing Strategy.