US Brand Partner Case Study: OnePlus

Since launching its first product in 2014, OnePlus has become one of the world’s fastest-growing tech companies. OnePlus adopted an e-commerce model, and quickly scaled across Asia, Europe and the US, with success.

With ambitious goals, they identified the value of the student market, and their strategy relied on becoming the brand of choice for students.

Download this case study to find out how the fastest growing smartphone brand in the US has won over students around the globe:

• The OnePlus 7 Pro launch saw a 520% increase in discount codes generated
• The same campaign generated a 710% uplift in student revenue