As one of the first online beauty stores in the UK, two decades have passed and LOOKFANTASTIC continues to reap the benefits of year on year growth.
Already a firm favourite with Millennials, the brand identified their strong alignment with Gen Z’s values and now offer students the chance to buy luxury items at discounted prices, inspiring a whole new generation to try products at the high end of their price range.
Uncover the strong impact of:
- Year-round 15% student discount, boosted by 5% during key shopping periods
- Strategic media placements, such as push notifications, ensuring the offer remained front of students’ minds