Home Chef is one of America’s leading meal kit companies. Last year alone they delivered over 10 million meals and expanded delivery to cover more than 97% of the US population.
Back in 2018 and celebrating their 5 year anniversary, the brand was already a success with an older demographic. To become a household name, the team at Home Chef realised that engaging students was key.
Learn how their partnership with Student Beans has helped to overcome their challenges:
- Attract a new younger audience without sacrificing their existing consumer base
- To convey to students that Home Chef was the solution to their challenge of eating healthily and affordably