US Brand Partner Case Study: Home Chef

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Home Chef is one of America’s leading meal kit companies. Last year alone they delivered over 10 million meals and expanded delivery to cover more than 97% of the US population.

Back in 2018 and celebrating their 5 year anniversary, the brand was already a success with an older demographic. To become a household name, the team at Home Chef realised that engaging students was key.

Learn how their partnership with Student Beans has helped to overcome their challenges:

  • Attract a new younger audience without sacrificing their existing consumer base
  • To convey to students that Home Chef was the solution to their challenge of eating healthily and affordably

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