UK Brand Partner Case Study: Alton Towers & Thorpe Park

Student entertainment no longer revolves around drinking. Real-life experiences with friends are more desirable and Gen Z students are constantly on the lookout for an escape to the digital world.

With many young consumers associating Alton Towers & Thorpe Park with family days out, the theme parks set out to welcome more groups of thrillseeking student friends through their doors between March and October.

Discover how this Student Beans partnership has helped to reposition Alton Towers & Thorpe Park to attract students with their own spending power throughout the theme park season.