A Beginner’s Guide to Generation Z

Generation Z refers to the demographic born between 1995 and 2010, today’s teens and young adults. With the current cohort of students sitting right in the middle of this age range, they are at the heart of everything we do here at Student Beans. Our Beginner’s Guide to Gen Z shares some of our greatest learnings from marketing to this group of influential young consumers.


This guide will introduce you to the habits of Gen Z students when it comes to shopping and spending, and what it takes to engage them with your marketing campaigns. You’ll discover the three boxes every brand needs to tick in order to truly win over this valuable consumer group. As this generation head off to university, enter the workforce and make purchasing decisions in new categories for the first time, we’ll guide you through the things you need to know to impress them.

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