Back to School: A Guide for Marketing Managers

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If Back to School 2020 was characterized by adapting to the new normal, the 2021 season will be driven by embracing the new strange. A whole new cohort of college students are set to arrive on campuses across the country in one of the biggest transitions of their lives. As a marketer, this is your chance to make that first impression – while also nurturing existing students further along in their studies. After a year of COVID-19, you owe it to them to make this Back to School season as spectacular as possible – and with the right campaign, they’ll reward you with loyalty that lasts well beyond their college years. 

In the guide: 

  • Specific trends and key takeaways for anyone working in the marketing sector can use to fuel upcoming student campaigns. 
  • In-depth focus on five states we’ve identified as student hotspots, so you can tailor your messaging to different student communities. 
  • Qualitative perspectives from real-life students at the very start of their college journey. 
  • Granular shopping lists that show exactly how students spend during Back to Schools season, across Fashion, Health & Beauty, Tech & Mobile, Homewares, Food & Drink and Entertainment.

54% of students kick off their Back to School shopping prior to August – so what are you waiting for?

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