Back to School: A Guide for Ecommerce Managers

If you’re planning on working the 19.7 million college students across the country into your 2021 strategy, Back to School needs to be on your radar.

From May through September, young consumers will be inheriting their purchasing power, embracing independence, and forging brand affinities that will last a lifetime. There’s no better time to make that first impression than in Back to School season – college is where young people shape their identities and inherit their spending power for the first time. With this in mind, we’ve put this guide together. Specifically designed for those working within ecommerce, it contains everything you need to know about moving your revenue needle this Back to School season. 

In the guide: 

• Specific takeaways and key trends to equip any ecommerce manager for Back to School success. 
• Itemized shopping data that show exactly how students spend across key verticals – including Fashion, Health & Beauty, Tech & Mobile, Homewares, Food & Drink and Entertainment. 
• A student spending timeline that empowers you to pinpoint your window of opportunity and make your first impression. 
• Up-to-date guidance on how COVID-19 will affect the student experience in 2021. 

If your competitor incentivizes students but you don’t, 94% of students will pick your competitor’s product over yours. So what are you waiting for?