Back to School is one of the biggest events in the student shopping calendar – approach it right, and you could generate a whole new consumer base for your brand. But some brands don’t even make it onto students’ radars during this crucial time. We’ve put together this guide so that anyone working within the affiliate space knows exactly what to do to reach Gen Z students – and see results.
In the guide:
- A granular breakdown of what students are buying during Back to School season across six key verticals: Fashion, Health & Beauty, Tech & Mobile, Homewares, Food & Drink and Entertainment.
- Unmissable trends for you to get on board with, including gamification, dark social and more.
- Qualitative interviews with Rachel and Margaret – two real students who candidly outline what they expect from brands during Back to School season.
If your competitor incentivizes students but you don’t, 94% of students will pick your competitor’s product over yours. So what are you waiting for?