Back to School: Campaign Checklist

Your Back to School campaign is a cornerstone of your success with the 19.7 million college students across the US. Will you make a first impression on incoming freshmen? Nurture and re-engage returning students as they increase their shopping?

Our Back to School campaign checklist will guide you through the key milestones needed to move the needle and see results with this thriving, financially-independent demographic. Back to school is a marathon, not a sprint – but we’ll be with you at every stage.