Back to School: a guide for brands

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back to school

Back to School 2022 is just around the corner – and students from all year groups are getting ready for a return to campus, a return to study, and a return to life as it once was. 

This is one of the key spending periods in the student calendar – a unique opportunity to build brand loyalties and influence identity-shaping purchases. 

Introducing the Back to School Guide for Brands. Align your teams and unify your approach to connecting with the next generation of consumers. 

Inside the guide: 

  • Department-specific advice – find out the Back to School specifics to brief your ecommerce, affiliate and marketing departments. 
  • Campus themes – from ethics to events, learn what will drive the student body this August and beyond. 
  • Student priorities – what will the Freshmen of 2022 put at the top of their to-do lists? How do they differ from their older peers? Find out with exclusive Student Beans insights. 
  • Student stories – hear from real-life students who have been there and done it all before. 
  • Spending breakdown – get to grips with what students are buying – and when they buy it – specifically within your vertical.

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