Back to School: a guide for brands

back to school

Back to School 2022 is just around the corner – and students from all year groups are getting ready for a return to campus, a return to study, and a return to life as it once was. 

This is one of the key spending periods in the student calendar – a unique opportunity to build brand loyalties and influence identity-shaping purchases. 

Introducing the Back to School Guide for Brands. Align your teams and unify your approach to connecting with the next generation of consumers. 

Inside the guide: 

  • Department-specific advice – find out the Back to School specifics to brief your ecommerce, affiliate and marketing departments. 
  • Campus themes – from ethics to events, learn what will drive the student body this August and beyond. 
  • Student priorities – what will the Freshmen of 2022 put at the top of their to-do lists? How do they differ from their older peers? Find out with exclusive Student Beans insights. 
  • Student stories – hear from real-life students who have been there and done it all before. 
  • Spending breakdown – get to grips with what students are buying – and when they buy it – specifically within your vertical.

Access the guide

Enter your details to access the guide.

Hidden

By submitting your details, you agree to opt in to receiving the latest youth insights via our weekly newsletter. You can, of course, unsubscribe at any time. For more information, view our privacy policy.

Gen Z and the Future of Ecommerce

Access the interactive report