Back to School 2022 is just around the corner – and students from all year groups are getting ready for a return to campus, a return to study, and a return to life as it once was.
This is one of the key spending periods in the student calendar – a unique opportunity to build brand loyalties and influence identity-shaping purchases.
Introducing the Back to School Guide for Brands. Align your teams and unify your approach to connecting with the next generation of consumers.
Inside the guide:
- Department-specific advice – find out the Back to School specifics to brief your ecommerce, affiliate and marketing departments.
- Campus themes – from ethics to events, learn what will drive the student body this August and beyond.
- Student priorities – what will the Freshmen of 2022 put at the top of their to-do lists? How do they differ from their older peers? Find out with exclusive Student Beans insights.
- Student stories – hear from real-life students who have been there and done it all before.
- Spending breakdown – get to grips with what students are buying – and when they buy it – specifically within your vertical.
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