Authenticity: through Gen Zs’ eyes

Powered by Voxburner
Authenticity through Gen Zs' eyes resource image

If you’re trying to engage with Gen Z – and let’s face it, you should be – it’s likely that you’ve stumbled across the phrase “authenticity” by now. Authenticity is the buzzword of the moment; everyone from Gen Zs themselves to senior marketers are pushing for more authenticity from brands. 

But what does authenticity actually mean – and how can you be authentic in the eyes of Gen Z?

Student Beans put this question to our global network of outspoken Gen Z students – and within this guide, you’ll find the answer. Pulled together by real-life Gen Zs, combining first-hand perspectives with quantitative insights, you’ll learn how to be truly authentic. We’ll cover humor, ethics and values, social media and more – by the end, we hope to bring your brand one step closer to this powerful demographic. 

The highlights:

  • Humor – get ready to unpack the infamous Gen Z sense of humor – and find out how you can tap into it. 
  • Ethics and values – understand how to commit your brand to vital causes year-round. 
  • Role models – bigger isn’t always better – learn what nano and micro-influencers are getting right. 
  • Hall of fame – real examples of Gen Z brands, including Crocs, Starface World and more.

Please complete your details to access the guide

By submitting your details, you agree to opt in to receiving the latest youth insights via our weekly newsletter. You can, of course, unsubscribe at any time. For more information, view our privacy policy.

Drive your biggest growth yet this Festive Season

Access insight-packed infographics, reports, blogs and more to fuel your holiday campaigns