In 2020, brands across every sector have had to rethink their marketing strategy to adjust to what many are describing as “the new normal.” Throughout the pandemic, we have stayed in close contact with both our student users and our brand partners to understand the impact it’s had, and how we can adapt to their needs during this difficult time.
Here we have pulled together our learnings so far, to help the marketing community respond to this completely transformed landscape.
- Find out how students’ lives have been changed by the pandemic, from their education to their spending and mental health.
- Discover some case studies from brands that have developed new revenue streams and quickly adapted to meet the needs of young consumers.
- Learn how Student Beans can support your brand to engage the Gen Z demographic and respond to consumer trends during the pandemic.