5 Steps To Supercharge Your Black Friday Marketing For Gen Z Report

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Gen Z loves nothing more than great value. This bargain-prone generation has come of age in a time of financial uncertainty. In fact, 83% of those aged 18-24 shared that the cost of living crisis will impact their festive spending. So, in a time when young consumers are being cautious about where they’re placing their spend, it’s essential for your brand to stand out from the crowd.

In this guide, we’ll share top marketing tips on how to secure student loyalty this Black Friday and Cyber Monday (BFCM). With exclusive data from Student Beans and client success stories, we’re confident that you’ll be ready to go in no time! Let’s get stuck in…

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