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Youth Brand Affinity Tracker Q2 2021 | US Edition

Check-in with the latest Youth Brand Affinity Scores. Hint: this quarter, we’ve seen new brands achieve the no.1 spot for the first time in the fashion and food & drink sectors.

Youth Brand Affinity Tracker Q1 2021 | US Edition

The results are in! It’s time to see where Gen Z’s head is at this quarter when it comes to how they perceive your brand compared with your biggest competitors in the US. Reveal the latest Youth Brand Affinity scores.

Youth Brand Affinity Tracker Q1 2021 | UK Edition

The second wave of research has been released, and there has been a shift in the way Gen Z view brands in their favourite sectors. Check-in with the latest Youth Brand Affinity scores.

Youth Brand Affinity Tracker Q4 2020 | UK Edition

Within the sectors most important to Gen Z, we’re tracking brand performance over time. Benchmark your brand against industry leaders in the UK, and understand the reasons behind shifting sentiments.

Youth Brand Affinity Tracker Q4 2020 | US Edition

Within the sectors most important to Gen Z, we’re tracking brand performance over time. Benchmark your brand against industry leaders in the US, and understand the reasons behind shifting sentiments.

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