Packed with nationally-representative insights into student marketing, student spending, social media and more, the Student Shopping Report is your definitive guide to the next generation.

For Gen Z, fashion is an important way to express themselves – and it’s their biggest discretionary spending category. This report reveals students priorities when it comes to picking up the latest fashion pieces.

As a generation born into an increasingly-globalized world, Gen Z has a healthy attitude towards travel. Find out what motivates these student adventurers to spend big – and what factors do they consider before investing in a trip?

For health and beauty brands looking to boost conversions and generate loyalty within the next generation, this edition of the Student Shopping Report includes must-read insights.

In this special Food & Drink edition of the Student Shopping Report by Student Beans, find out what’s on the menu – and what’s off the table – for Gen Z students as they define their eating habits.

Understand Gen Zs priorities when it comes to affordability, quality and trust, and learn how tech and mobile products are revolutionizing education, social lives and more during the COVID-19 pandemic.

This entertainment-focused snapshot includes everything you need to know about what the 37 million US college students do for fun. Contextualize your brand within their lives as you learn the events on their wishlists, and their go-to activities...

This collaborative report reveals six key trends that show how changing attitudes and behaviours among young people are impacting industries ranging from retail and ecommerce to media and technology.

Download a special tech and mobile-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the tech and mobile industry have when it comes to marketing to Gen Z.

Download a special entertainment-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the entertainment industry have when it comes to marketing to Gen Z.

Download a special health and beauty-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the health and beauty industry have when it comes to marketing to Gen Z.

Download a special food and drink-focused taster of the Youth Trends Report 2020. We answer the key questions brands in the food and drink industry have when it comes to marketing to Gen Z.