US Student Personas

It’s crucial to focus your Gen Z strategy on who you want to target within this huge demographic. Our student personas give you a better sense of which subcultures align with your brand. After all, once you know who you’re talking to, the rest is...

Welcome Week 2021: The Ultimate Guide

The student experience looks different depending on where in Australia you are. Regardless of location, Welcome Week is approaching and here’s how your brand can support students as they begin a new chapter.

Festive Guide 2020

How will this festive period be different now that we’re grappling with COVID-19? What do Gen Z have on their wishlists? Is there a way to approach festive marketing sensitively? Our festive guide reveals all.

Cyber Week US 2020: Brand Playbook

A record number of Gen Z consumers are expected to show up for this year’s Cyber Week sales. Optimise your campaign for students based in the US with our Brand Playbook.

Cyber Week UK 2020: Brand Playbook

The definitive guide to mastering your student marketing strategy this Cyber Week, ensuring that your brand shows up for students based in the UK this year.

Freshers 2020: The Ultimate Guide

As Freshers draws closer, brands are running out of time to prepare a well-rounded campaign that first-time students resonate with this September. This resource will help guide you every step of the way.

Back to School 2020: The Ultimate Guide

The start of a new school year is the most important time of year in the student marketing calendar. Delve into our insights and practical advice to prepare your strongest Back to School campaign yet.

Adapting your UK student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the UK brands who have adapted and are now thriving.

Adapting your US student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the US brands who have adapted and are now thriving.

Adapting your AU student marketing for COVID-19

With as much uncertainty for the brands we work with as our student community, we’re sharing our learnings so far. Take away valuable lessons from the AU brands who have adapted and are now thriving.

A Beginner’s Guide to Generation Z

Introducing Gen Z students. Get to know the shopping and spending habits of this cohort of young people and learn how to engage them with your marketing campaigns.

The State of Student Marketing 2019

These are the most effective student marketing strategies in use today, as revealed by our survey of brand marketers who are actively targeting the youth market.