Ignite Gen Z Frenzy at ODEON’s Box Office 📽

Make attracting and rewarding Gen Z consumers a breeze. We’ve already got a bespoke media campaign planned out for you.

50% of Gen Z say visiting the cinema is one of their favourite hobbies and interests
43% of Gen Z it’s important that physical high street stores offer experiences

Want to know more about the Gen Z demographic?Look no further, we’ve handpicked a selection of resources and stats just for you, to help you get Gen Z through the doors at ODEON.

Hear from Rebecca, first year student at Ulster University

“When deciding where to spend my money, the top thing for me would be the price for the item or the service. I am a student, and I’m getting minimum wage so I need to consider where I spend and whether something is affordable to buy. The number one thing for me is discounts which really motivates where I shop.”

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KFC linked their student discount to their app, so student users could unlock exclusive savings and offers.

Students have been spending $3+ million annually via the KFC student program, and it’s continuing to grow year on year.

“Our student program has shown us just how much students love KFC. Now we can measure, track and grow our student sales” – Marketing Manager, KFC

Dive deeper into Gen Z insights

WEBINAR: Tap into Gen Z’s potential by discovering key trends, strategies, and insights from our industry leaders. 

We can help establish ODEON as a preferred choice for Gen Z students, aligning with their values and preferences.

We’re partners to global leading brands

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Want to see how Junkyard Golf Club boosted Gen Z in-store footfall?


Chat with me now about how ODEON and Student Beans can work together!

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