Welcome Week Hub

Welcome Week 2022 is fast approaching – so we’ve collated all our helpful Welcome Week resources for you to peruse all in one place. You’ll find everything you need – to help your brand engage with Australia’s 1.5 million strong Gen Z student demographic during the biggest event in the student calendar.

Welcome Week resources

Perhaps you’re currently in the midst of planning your Welcome Week campaign, or maybe you’re just getting started – either way, you’ve come to the right place. Our quick-fire video and comprehensive written guide will help you make the most of your Gen Z marketing strategy this Welcome Week.

Welcome Week on the blog

Keep up with the latest insights, Gen Z trends and shopping list must-haves with our Welcome Week blog series. It’s the perfect way to get your head in the zone for campaign planning! 

First impressions count. Engage Gen Z as they start University.

Welcome Week Case Studies

For a touch of campaign inspiration, our brand partners THE ICONIC, Princess Polly and Bed Threads have got you covered. Explore how each of these brands boosted their sales and revenue during the Welcome Week 2021 period.

Gen Z and the Future of Ecommerce

Access the interactive report