US Cyber Week Hub

Get your discounts at the ready for Cyber Week 2020. Gen Z have grown up with it, and this year they are more than ready to participate in the modern American tradition. Last year, we spent $7.4 billion on Black Friday alone – and 2020 is shaping up to be even bigger. Browse our Cyber Week hub so you know exactly what you need to do to reach that crucial student demographic.

Cyber Week resources

We keep in regular content with our student community so we know what they look for from brands. Get the lowdown on what they’re looking for this Cyber Week – and make sure that you set your brand within their sights.

Cyber Week: Brand Playbook

Packed with insights, student stories and best practice tips, our Cyber Week: Brand Playbook is your guide to conquering the biggest shopping event of the year.

Marketing Checklist

Keep track of Cyber Week from start to finish – our key action points will make sure you’re on track to reach students when and where it matters most.

Campaign Success Stories

Last year, we took brands to new heights by putting them at the front of students’ minds. See how we collaborated with them – this November, it could be you.

Maximise your reach among Gen Z students;

speak to a student marketing expert today.

Student stories

Julz and Demi know exactly what they want from Cyber Week 2020. Hear from these two Gen Z students on how and when they spend during Cyber Week – and find out the key trends that will be dominating their shopping experience in 2020.

Student, Demi shares his insights on Cyber Week.

“I try to avoid going to the store as much as possible. If I would go in-store it's probably 'cause maybe it's sold out online.”

Student, Julz shares her insights on Cyber Week.

"I like to see big percentages because 10%, 20%, that ain't doing it for me!"

Cyber Week on the blog

Will Cyber Week merge with Back to School Season this year? How will students adapt their Cyber Week shopping in the time of COVID-19? What campaigns can you take inspiration from? We’ll be answering all of your key questions on the blog in the build-up to Cyber Week 2020.

Is your Cyber Week campaign optimised for the dark social trend?

Our student marketing experts can help.