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UK Lockdown

Stay up to date on how Gen Z students are grappling with the challenges posed by COVID-19 - and understand how the UK lockdown affects their shopping habits and brand loyalties.

From March 2020 onwards, the UK was thrown into turmoil by COVID-19. One year on, as lockdown relaxes, we’re re-learning how to socialise and embracing a new strange. 

Gen Z students have had their own specific challenges this past year. Many of their pivotal life experiences have taken place virtually. A-level results day 2020 was marred with uncertainty and confusion. Students who moved away to attend university found themselves in two-week quarantines on arrival, unable to leave their accommodation. And like much of the UK population, they’ve spent the past year working and socialising from computer desks – despite often being scapegoated as lockdown rule breakers.

Throughout these turbulent times, Student Beans has stayed close to our student community. We checked in each time the UK faced a new lockdown and noticed changes in student behaviour during pivotal times such as Freshers and the festive period. If we’ve learnt anything from the past twelve months of lockdowns, it’s that things change quickly – and often precariously – for Gen Z students.

Right now, the mood among most UK Gen Zs is one of cautious optimism. For the first time, young people can explore their university towns and socialise in person with their peers. Universities are tentatively set to reopen, vaccine rollout continues across the country – and the mood is positive. 

That said, Gen Z students – like most of us – will not forget the past year in a hurry. To connect with them going forward, you’ll need to balance excitement with caution – and pay attention to their anxieties as much as to their joy and relief. To do this, Student Beans has pulled together a collection of resources to help you to connect with Gen Z students in a post-lockdown world. Here, you’ll find everything you need to be a part of their new strange.

On demand webinars

We’ve collated over a year’s worth of COVID-19 shopping insights and Gen Z perspectives into one handy on-demand webinar. And if you want to jump straight into a specific sector, you can select from a range of shorter videos below.

Pent-up demand: predicting Gen Z’s post-covid spending
  • Your definitive guide to Gen Z’s release of pent up demand. 
  • Tap into over a year’s worth of COVID-19 insights. 
  • Discover the three Gen Z lockdown spending personas. 
  • Take inspiration from the best post-lockdown campaigns.
Pent-up demand: Events' roadmap out of lockdown
  • In seven minutes, learn Gen Z’s take on post-lockdown events.
  • Track how pent up demand has built over the past 12 months – and get predictions on how Gen Z students will release it. 
  • See which events brands have already been making post-lockdown waves among Gen Z consumers.
Pent-up demand: Fitness’ roadmap out of lockdown
  • This seven-minute video explainer covers key takeaways for the fitness sector as we enter a post-lockdown world. 
  • Learn how Gen Z are planning to stay fit as the gyms reopen and fitness classes return. 
  • Understand how to balance Gen Z’s covid concerns with their fitness ambitions.
Pent-up demand: Food & Drink’s roadmap out of lockdown
  • Learn what’s on the post-lockdown menu for Gen Z – in under seven minutes. 
  • Learn how much Gen Z demand for restaurants and bars has grown year-on-year. 
  • Understand how you can keep excitement levels high as reopenings continue.
Pent-up demand: Fashion’s roadmap out of lockdown
  • Take a whistle-stop tour of Gen Z’s post-lockdown fashion spending. 
  • Take inspiration from the brands that adapted quickly – and learn what Gen Z are looking for in this vertical. 
  • Uncover the key fashion shopping trends that emerged during lockdown – and understand which are here to stay.
Pent-up demand: travel’s roadmap out of lockdown
  • Discover what’s in store for the travel sector as the world reopens. 
  • Familiarise yourself with Gen Zs’ concerns about post-lockdown travel – and dip into their excitement. 
  • Get inspired by the travel brands that took uncertainty in their stride and made a lasting impression on Gen Z.

Prepare your brand for the release of pent up demand;

speak to a Gen Z student marketing expert today.

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