Cyber Week has gone global. Last year, in the UK alone we were forecast to spend £8.57bn over the Cyber Weekend, consisting of Black Friday, Cyber Monday, and the transaction-fuelled days surrounding them. Students, with fully-independent purchasing power, are expected to show up to this year’s event as 72% of 16-24-year-olds browsed the 2019 sales. Ahead of November’s shopping extravaganza, we’ve curated everything you need to ensure you show up for student consumers.
UK Cyber Week Hub
Cyber Week resources
How do you create a Cyber Week strategy that engages students but doesn’t overwhelm them, while being optimised for their tendency to share offers offline with friends and family? Start by reading our Cyber Week: Brand Playbook.
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Hear directly from the people that matter most. We spoke with Ellie and Will to understand what they’ll be looking for this Cyber Week and explain some of the nuances behind student trends and attitudes to the biggest shopping event in their calendar.
"I don't go out of my way to look into Cyber Week deals, if I'm honest, I just look out for what's advertised on social media or via email and see if there's anything that interests me."
“On Black Friday, I've only ever bought for myself. It really should be one of those things that I think about for Christmas, if I was actually forward planning, but no - I've always just got stuff for me.”
Cyber Week on the blog
Cyber Week has evolved with the times and COVID-19 will be a major catalyst for a change in shopping habits this year. We’ll bring you weekly Gen Z insights in the run-up to Cyber Week, to help you win over student consumers during a Cyber Week like we’ve never seen before.